Company Profile In 61th ranked brand the amongst in the World’s Most Premium Brands and having more than 92 imaginative companies, Adidas has positioned to do as the creative leader in the world market. Adidas is the world famous and selling the sports-related products such as sports clothing, shoes, bags, shirts, watches, eyewear and other accessories.
Founders Adolf “Adi” Dassler demonstrated in a shoe factory and followed with her brother in 1924 and named is Dassler Brothers Shoe Factory.
According to the brothers who parted into ways and formed into two different companies, it was named Adidas and Puma. Today it has indeed functional up to its tagline “Impossible is Nothing” they are having earned €14.88 billion and ranking for itself as the second largest sportswear produce company in the world in 2012.
History According to the parting ways with his brother, Adolf Dassler take over the company and forward on his strategies which finally open a fierce battle with Puma. Is the name of the company having a process of making the name of its founder, Adolf- Adi Das-ler. The acronym “All Day I Dream About Sports” is, in fact, a backronym and not what the name of the company stands for
Early Years A wild competition ensued between Puma, the company demonstrated by Adolf’s brother. The brothers never resolved the problem. So furious and terrible was the competition that although they were put away in the same cemetery, their graves were placed as far as possible. The feeling of the wild competition with PUMA and other gaining brands, Adidas is still a creative and having different innovative ideas and strategies and is processing its believe against the highest brands like Reebok, Taylormade Golf, and Rockport.
CEO Herbert Hainer is the CEO of the Adidas-group AG, and also is the Chairman in the Executive Board. Igor Landau is the Chairman of the company.
Headquarters The headquarters of the company Adidas is located in Herzogenaurach. Germany produces itself with their products extend in world.
Milestones and Achievements The first ever sportswear in Adidas ever made was for Franz Beckenbauer in 1967 Figures like Zinedine Zidane, Michael Ballack, and Allyson Felix have been associated with adidas. Sports like football and other games like Basketball, Golf, Tennis, Cricket, Rugby, Skateboarding, and Gymnastics have hardly gone without Adidas’ connect. Other of the main focuses of Adidas is football kit and its associated equipment.
Adidas supplies team kits for football teams and clubs of international consider like Bayern Munich, A.C. Milan, Chelsea and Real Madrid. According from that, the company’s strategies have also focused on powerful players, creative public focused brands, and brand extension. Along with the football kits, the company also make referee kits used in international matches and club matches.
There are over 1000 stores around the world, the company has risen to extreme heights of success. It has been very successful in creating an influential marketing with advertising and other marketing tools. The slogan in that time is “Adidas is all in”. The fact is that Adidas not only has become the image of sports fashion and attitude, but it has presented a unified image of sports, street, music, pop- culture, and other fashion statements, creating its significant existence through its good communication strategies.
Reebok , Runstastic , TaylorMade-adidas , Ashworth are the subsidiaries which Adidas has a number of subsidiary companies.