Preliminary Business Plan for ISDistribution

A paper written in the form of a preliminary business plan for a computer reseller operation, ISDistribution.

The paper introduces ISDistribution as a company built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not essentially a do-it-yourself prospect. It shows that smart business people who are not computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies. This plan includes this summary and chapters on the company, products and services, market focus, action plans and forecasts, management team, financial plan, and international partner. The paper makes use of graphs and illustrations.

Table of Contents
Executive Summary
Mission Statement
Keys to Success
Company Description
Product Description
Competitive Comparison
Service and Support
Future Products
Management Plan
Organizational Structure
Management Team
Human Resources Projections
Wages and Benefits
Production Process (Gantt)
Company Location and Facility Layout
Marketing Plan
Industry Analysis
Industry Participants
Main Competitors
Competition Buying Patterns
Market Segmentation
Target Market
Home Offices Needs and Requirements
Competitive Forces
Distribution Patterns
Small Business Needs and Requirements
Competitive Forces Distribution Patterns
Marketing Plan Strategy
Emphasize Service and Support
Emphasize Relationships
Competitive Edge
Pricing Strategy
Promotion Strategy
Sales Strategy
Sales Forecast
Financial Plan
Feasibility Analysis
Break Even Analysis
International Partner
Analysis and Research of Country
Exchange Rate Strategy
“By focusing on its strengths, its key customers, and the underlying values they need, ISDistribution will increase sales to more than $8 million in three years, while also improving on sales and cash management and working capital. This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, the small business and high-end home office users, in our local market. It also provides the systematic plan for improving our sales and profitability.”