Examines the impact of effective communications on the external publics of Southwest Airlines.
Effective communication is the key to any business success. The communication process is essential to employee morale, efficiency, and bottom-line profits. Both internal and external publics are addressed in the communication process. The external publics consist of vendors, competitors, customers, and Wall Street. This paper discusses the communication process and looks at the impact of effective communications on Southwest Airlines’s external publics.
Southwest Airlines has used effective communication to grow from a small Texas intrastate airline, into the fourth largest airline in the United States (Kim). The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. Southwest is committed to providing its employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Employees are provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.