Few community bookstores have begun with a rational approach by owners. The motivation behind the bookstore is often political, religious or emotional. Owners of small bookstores who begin with a dream of a pleasant shop, well stocked with their favorite books, surrounded by like-minded customers discussing their philosophical viewpoints, playing chess, reading stories to children on Saturday morning, and generally relaxing, experience a brief period of dreams. There are many approaches to retail bookselling, but they all have one common goal–survival in order to perpetuate the owner’s dreams or, more reasonably, to earn a comfortable living and continue to enjoy the rewards of being a successful bookseller. Obviously, bookpeople are not a greedy lot, but they may have a strong need …