Reproducing Stereotypes

Discusses representations of women in the Canadian mass media, focusing on stereotyping.

In spite of the advancement of the Feminist movement, the mass media in North America can seem very slow to show any confirmed gender equality. As this paper reveals in different examples, women are rarely the center of media presentations and when they are, they tend to be stereotyped. Far more often, women appear as ‘objects’ in relation to what are male stories or themes, in media materials that are clearly meant for male audiences. The subjects that are discussed in this paper point to the very important intersection of issues of feminism and those of race and culture.