“Introducing new ideas and new mediums into a work setting has been better accepted if the ideas are introduced to groups and teams. Groups that are assigned to a particular task seem to generate better ideas and higher productivity (Yoo, 2001). In a group setting the dominance aspect is minimized due to the fact that everyone is working on an equal level. The group works together in a position that is gender neutral, lacks hierarchy, and therefore, produces better outcomes. There is more of a peer- to-peer morality than one of a superior-subordinate (Yoo, 2001). This leads to the central point illustrated in Engestroms journal that organization emerges in the interplay between conversation and text; conversation being the action and text being the criticism and understanding of the events (Engestrom, 1999).”