City Shoes: The Horseshoe Game for City Kids

Presents a marketing plan to produce and market a lawn game for children, based on traditional horseshoes.

City Shoes(tm) is a lawn game based on traditional horseshoes that employs large rubber washers instead of metal horseshoes. It is lightweight, portable, durable and safe. The marketing plan includes a SWOT analysis, marketing strategies directed at sporting goods stores and lawn and garden shops and processes for control and analysis of the plan.