Woolworths company has introduce a number of new products, such as Solanato tomatoes, sweet crunch lettuce etc. In 2013, the company opened 11 meat services that provide specialty fresh meat cut and specialist advice and 91 new bakeries to widen its range in breads and cakes. During the accounting period, the company had bakeries in 78% of its supermarket. Woolworths has added 38 speciality cheese counters with the potential to roll this out to 250 stores. In liquor business, the company opened 16 Dan Murphy and 38 BWS stores. In 2013, there were 1355 liquor outlets. Besides, the company has organized marketing campaigns to enhance its customer base. For example, Woolworth organized ‘More Savings Every Day’ marketing campaign with prices reduced on branded and own brand products. In June 2013, Woolworths also launched ‘Extra Special’ offers, giving an discount of up to 50% on more than 1000 lines to its Everyday Rewards loyalty program customers. Furthermore, Woolworths also organized some special program like ‘Big Family Special’ targeted at families group. The strong focus on food and liquor business has lead to an increase in its sale by 2.7% in 2013 on a year-to-year basis. At the same time, this action helps the company in deriving the majority of its revenues from its largest business segment which was about 68% in 2013. (Williams & McWilliams, 2010)