The Tourist Industry in Hong Kong

Critical analysis of the tourist industry in Hong Kong and an outline of recommendations for improving the industry.

Over the past five years the Hong Kong tourist industry has demonstrated unspectacular but consistent growth. This paper analyzes the recent statistical evidence about tourism in Hong Kong and assesses the current marketing campaign. It then critically analyzes this situation using SWOT/PEST and outlines a series of recommendations for the industry as it enters the twenty-first century.