This paper analyzes two approaches to the development of a statistical relationship between the level of advertising funds expended in the marketing of a product and the realized sales of that product. Creast Toothpaste is the demonstration product.
It is the purpose of this research to analyze two separate approaches to the development of a statistical relationship between the level of advertising funds expended in the marketing of a product and the realized sales of that product, with subsidiary goals of: a) evaluating the significance of the relationship between advertising expenditures and sales; and b) forecasting the sales of a product through use of the advertising/sales relationship established.
The product selected for this analysis is ?Crest brand toothpaste, which is produced by Proctor & Gamble. The two approaches to the development of a statistical relationship …