The Daimler/Chrysler Merger

Examines the impact that mergers and acquisitions have had on the automobile industry over the years.

This paper looks at some of the reasons for the mergers and acquisitions within the automobile industry and the impact they have had on the industry. The paper then examines the benefits of the Daimler/Chrysler merger and how the strategy provided a positive impact on the resulting company.
“Throughout the history of business, mergers and acquisitions have been a fact of life. Whether they were conducted through a mutually agreed upon blending, or taken over with hostile measures a merger or acquisition involves two or more companies coming together and becoming one. Mergers provide many positive elements to the final company, but can also presents some difficulties in the way of power struggles, workforce numbers and final production goals.”