A SWOT analysis of the Boeing Company.
The Boeing Company is a global aeronautics corporation, producing aircraft, communications, and customer services. Boeing is currently the largest exporter in the United States and serves as NASA?s contractor. The company?s total company revenues for 2002 were $54.1 billion. This paper serves as an application of the operations management concepts, providing a detailed SWOT analysis of the Boeing Company. This paper pinpoints the company?s strengths, weaknesses, opportunities, and threats in an effort to determine the company?s sustainable competitive advantage (SCA) over its competitors.
“The Boeing Company is a giant aerospace company. On a global scale, Boeing is neck-and-neck with Airbus as the leader in the large commercial jet industry, and is the third largest defense contractor behind Lockheed Martin and Northrop Grumman. The Boeing Company has two major segments: Commercial Airplanes and Integrated Defense Systems. Boeing’s commercial aircraft include the 767, 747, and the 737; military aircraft include the F/A-18 Hornet strike fighter, the F-15 Eagle fighter-bomber, the C-17 Globemaster III transport, and the AH-64D Apache helicopter. Boeing’s space operations include communications satellites, Delta rockets, missiles, the International Space Station, and the Space Shuttle (in collaboration with Lockheed Martin).”