“Ignoring the cognitions of the other parties when assessing the negotiation situation as stated by Bazerman can lead to what is called the “winners curse” This usually happens when others fail to consider the perspective of the other parties. Winning becomes the main motive – this is especially true considering that both parties were concerned with saving face. As early as the late 1960’s the players adopted an adversarial stance to which the owners responded with distrust, disrespect, name-calling, and lack of accommodation for the players. (Staudahar) All parties were self absorbed in their own issues and did not take into consideration the cognition of the other parties involved. This also affected the behavioral atmosphere at the bargaining table.”