Strategic Management

Analyzes and discusses Coulter’s book, Strategic Management which delves into different levels of management.

Coulter’s book outlines three distinct levels of strategy. First, there are the functional or operational strategies which are short-term, goal-oriented decisions and actions of the organization’s various functional departments. The counter to the stability strategy is the growth strategy. There are two predominant views on how an organization may approach its strategic management goals. The corporate strategy sets the overall direction the organization will follow. When a company or organization is developing strategy, it does so as a measure to both protect and develop the company (at times simultaneously) at all times.