Real-time bidding through the Facebook Exchange enhances Facebook’s ability to serve more relevant ads based on intent
(cookie-based) data that advertisers own. Leading advertisers, audience technology players, and demand-side platforms
use online, cookie-based user intent data to deliver ads to consumers in most non-premium online display advertising.
Expanding these capabilities to Facebook’s massive audience of 955M users allows advertisers and agencies to gain effi
–
ciencies by aligning with their existing buying methods through the RTB industry-standard mechanism.
Expand your reach
Improve the quality and quantity of your reach. Now, you can leverage
your existing technology solutions, through real-time bidding on the
Facebook Exchange, to reach over 955M people globally*. Consumers
spend over 6 hours a month on Facebook, more time than other sites,
so including it as a part of your direct response or audience buying
strategy is an efficient way to reach more people online