This paper discusses the new philosophy of management, which places the interests of the people first in matters pertaining to the conduct of an industrial, commercial or non-profit organization.
Efforts to solve the problem of human relations have been called by such names as human relations, labor relations, industrial relations and personal relations. Out of this confusion of terminology describing attempts to improve human relations has emerged the term public relations. Public relations in its broadest sense involves the development of attitudes and understandings in people that will cause them to reconcile their views with those of other persons with whom they come in contact. Here, it is confined to its emergence as a new philosophy of management which places the interests of people first in all matters pertaining to the conduct of an industrial, commercial or nonprofit organization.