Pepsi Campaign

A new ad campaign for Pepsi Cola as developed by the writer.

This paper presents a detailed examination of the creation of an advertisement. The writer creates an ad for Pepsi Cola and answers several important marketing questions during the design. Looking at factors such as competition, the consumer, media and layout.
“The focus of this advertisement development is the brand name of the soda Pepsi Cola. Pepsi Cola is a dark colored soda that combines the sweetness of sugar with the addition of caffeine. Pepsi cola is a popular brand of soda whose chief competition is the brand name of soda Cocoa Cola. Cocoa Cola and Pepsi have many similarities in taste, look, and target consumer groups that it is important to design an advertisement that will allow Pepsi customers to identify with the product and feel a part of a special and elite group of peers.”