Parker Instruments

A case study analysis, including a SWOT analysis, which investigates the poor relationship between Parker Instruments and Electro Industries.

This case study analysis examines causes for a slippage in the business fit between Electro Industries (EI), a Canadian manufacturer of precision instruments and its British distributor Parker Instruments (PI). Both an internal strengths and weaknesses analysis and an external opportunities and threats analysis is performed. As a result of these analyses (presented in Appendices A and B respectively), the case study puts forward three potential solutions.