This research develops an international marketing plan. The target country is Mexico. The product is facsimile transmission machines (fax). The first section of this plan provides a pre.entry environmental analysis, while the second section includes both a product.specific environmental analysis, and an examination of marketing in the target country. The last section ties together what has been learned from the first two sections.
PRE.ENTRY ENVIRONMENTAL ANALYSIS
The pre.entry environmental analysis is developed in three separate areas. The current economic environment is considered initially, followed by considerations of Mexico’s political/ legal environment, and its sociocultural environment.