Marketing Plan, Outdoor Furniture

Presents a plan to market the RelaxPak, focusing primarily on the Canadian consumer market.

In this detailed marketing analysis, the plans for promoting the RelaxPak, which is an accessory for an outdoor chair called the Muskoka Chair, are provided. This plan includes an executive summary describing the product and then outlines specific issues and marketing strategies in a point-by-point analysis. The product being researched here is discussed in the contexts of marketing to Canadian consumers.