Marketing of New Stout Beer

Marketing plan for hypothetical micro-brewery product. Organization, situational & industry analysis, objectives, consumer issues, pricing, more. Summary. Table of contents.

The introduction of a new micro-beer Avondale Stout is planned. The Avondale Stout Works will be a limited partnership with one general partner and 19 limited partners. Initial capitalization will be $750,000 from the investors and $300,000 in bank loans.

Consumers will obtain Avondale Stout through retail outlets, as opposed to on-premises consumption of the product. First year sales of 30,000 cases are expected to generate revenues approximating $750,000. First year expenses are projected in a range from $670,000-to-$800,000. Profitability is projected to be assured in the fourth and subsequent years of operation.