Levi Strauss

Examines the market position of this jeans company and the problems it faces.

Levi Strauss is the number-one maker of brand-name clothing, selling jeans and sportswear under the Levi’s, Dockers, and Slates names in more than 100 countries. This paper examines the challenges faced by Levi Strauss as it vies for a position in the clothing retail business alongside other companies, such as Lee and Wrangler. The paper also offers possible solutions for Levi Strauss.
Although Levi Strauss should be applauded for finally introducing new products to reflect new market trends, the company seems to be spreading itself a big too thin, especially given its current financial situation. The company should do a better job of assessing growth markets and targeting the top two or three opportunities until it gets back on its feet.