Leadership and Communication

Uses Texas Instruments as a case study to illustrate leadership and communication skills in work teams.

In one sense, the demands of leadership never change. A successful leader communicates with employees and motivates them to achieve organizational goals. However, the techniques to achieve this are evolving rapidly. This report analyzes the leadership and communication skills required to manage effectively in the emerging culture of self-managed work teams. Texas Instruments is assessed as an illustrative case. The hazards of poor communication are also considered.