Founded by Phil Knight and Bill Bowerman as Blue Ribbon Sports, best known as Nike- is a global company that produces and distributes an architect, athletic footwear, sporting clothes, accessories and other equipment. The organization’s product offering incorporates a wide assortment of merchandise: including sport shoes, attire, and adornments for men, ladies and youngsters under different brands like NIKE, Hurley, Converse and Jordan. It has stores all across the world with presence in regions of United States, Europe, Asia/Pacific, Africa, North America and Asia with the main headquarters based in Beaverton, Oregon. In addition the company offers computerized gadgets, smartwatches, run trackers for wide assortment of games and exercises. Nike’s items is sold mainly through their own stores, online website, wholesalers and licensed representatives.