Ethics of advertising intends to ensure that advertisers and consumers co-exist without being harmed by the messages of advertisements. Ethical advertising provides as much truth as possible without undermining the autonomy of consumers to reflect critically upon their desires and interests. Unethical advertising, by contrast, deceives consumers by concealing significant facts about a product or service being advertised. Legal framework ensures that advertisers do not deceive consumers by conveying deceptive messages. Legal actions against unethical messages, however, are corrective rather than punitive.