Coke main competitor is Pepsi Co .both brand represent the most heated ennemies in the beverage business .there is others competitors ,but none of them have successfully penetrated in the market like Coke and Pepsi Co .
The competition between the two brand consist on the creation of new variants of carbonated drinks and non-carbonated drinks and increasing revenue and market share .Both of them have similar strentghs and weaknesses .But the problem is that Coke focuses almost exclusively in beverage product while Pepsi don’t concentrat all its resources on one specefic product ,it operates also in non-beverage category such as oats and chips which creat more opportunity for pepsi Co to takes sales advantages of resulting synergy among various products .