The feasibility of expanding the bank’s credit card business in Asia. Tables.
Introduction
Citicorp is the parent of Citibank, which is the largest American bank with assets in excess of $216 billion in 1993 (Moody’s 1). The company offers a broad range of financial service for individuals and institutional clients from offices in 32 states, the District of Columbia, and 92 foreign countries. Citibank is involved in consumer loans, credit cards, institutional loans, real estate and a host of other business transactions. This research considers the company’s overall business strategy, its recent performance, and evaluates the company in terms of an investment opportunity.
Citicorp is the parent of Citibank, which is the largest American bank with assets in excess of $216 billion in 1993 (Moody’s 1). The company offers a broad range of financial service for individuals and institutional clients from offices in 32 states, the District of Columbia, and 92 foreign countries. Citibank is involved in consumer loans, credit cards, institutional loans, real estate and a host of other business transactions. This research considers the company’s overall business strategy, its recent performance, and evaluates the company in terms of an investment opportunity.
History
Citibank was incorporated in Delaware in 1967 as First National City Corporation; its present name was adopted in 1974. However, the bank’s history..