In “Boom, Bust and Echo”, authors David Foot and Daniel Stoffman discuss the overriding importance of demographics. They demonstrate that the most complicated matters in society are usually moulded by the population’s age distribution. Thus, we see that businesses capitalize on everyday worries, such as where interest rates are going or whether quitting a job is really a bad idea. As a result, the book provides significant practical advice on aspects such as the stock market, employment patterns and even the future of the family. In reading this book, it becomes clear that all Canadians have to re-examine how they do business if they hope to succeed in the next decade and beyond.