The case of PepsiCo’s investment in Burma represents a particularly profitable subject for ethical case analysis given that the process which led to the resolution of the problem was not clear and orderly, but was rather one of fits and starts, with very human hesitations and compromises, before a final outcome was agreed upon. The moral issue facing PepsiCo was whether or not to divest its interests in Burma. PepsiCo had three alternative actions: to do nothing and retain its interests in Burma; to publicly sell its interests while covertly maintaining a financial interest in Burma; to completely sell its interests in Burma. PepsiCo attempted to take all three routes.