Presents a stock analysis of this internet service company.
The paper examines the stock value of About.com, Inc. an Internet service that combines news, information and entertainment in a network of over 700 sites. The paper looks at the company’s ratios, balance sheet and predictions and includes a recommendation on this company’s stock for private investors.
“About.com, Inc. is an Internet service which combines news, information and entertainment in a network of over 700 sites, each focusing on a specific topic and managed by a human guide. This latter point is what makes this company unique, but included a human manager in the structure of the site the information can be provided in a more accurate and effective manner. Scott Kurnit, Chairman and CEO, states, “The About.com mission has always been to make sense of the clutter and confusion of the Internet and deliver to both advertisers and users an experience that speaks directly to their interests” (PRNewsire, 2000).
“This New York-based company launched in April of 1997, and has since grown to become one of the tenth largest web properties in the world. Since launching, the company has developed more than 25,000 affiliates and acquired several companies, including ExpertCentral.com, Sombassa Media, North Sky, and Vantage.net (PRNewswire, 2000).”
“This New York-based company launched in April of 1997, and has since grown to become one of the tenth largest web properties in the world. Since launching, the company has developed more than 25,000 affiliates and acquired several companies, including ExpertCentral.com, Sombassa Media, North Sky, and Vantage.net (PRNewswire, 2000).”