A look at the use of vending machines in America’s schools.
This paper examines the potential use of vending machines in school cafeterias to increase revenue for the school. It discusses how, by splitting the profits from the sale of Cokes, cookies, and candies among the manufacturers, the vendors, and the schools, schools would receive the funding they need, children the food they need, companies the revenue they desire, and children would be learning a valuable lesson regarding economic and social concepts write me a essay.com. It also looks at the other side of the debate: that placing candy and soft drink vending machines into schools causes a conflict of interest among schools, government, and corporations, a threat to children?s developing sense of values, and a danger to their health.
By inviting in the Coca Cola Corporation – its Coke vending machines and guaranteed donations – the Colorado Springs School District had left itself open to the entire world of modern day corporate marketing. Never mind the fact that schools are supposed to be places of learning; locations where the accoutrements of education take center stage – if Coca Cola’s product does not occupy a prominent spot in the school’s physical environment it will not sell. This is, of course, one of the first tenets of advertising. No one is going to buy something if they don’t notice it in the first place. Secondly, there must be use, or at least a perceived use for the product. And, the more frequently a product can be used, the more frequently its users will need to purchase replacements. Thus, students must be permitted to drink coke in the classroom.