Produced as an assessment to improve the quality of 7-Eleven’s internal communication.
Effective communication is the key to any business’s success. The communication process is essential to employee morale, efficiency, and bottom line profits. Both internal and external customers are addressed in the communication process, with the internal customers consisting of employees. This paper provides an assessment in order for 7-Eleven to improve the quality its internal communication, showing the impact that quality communication has on the company,and assessing the quality of communication within the organization.
“In order to determine if a message is effective, feedback must be received. Often, messages that are communicated do not reach the entire employee base. And even when the message is received, there is no channel to provide feedback to the sender. This breakdown in the communication process has caused a barrier between top management and store level employees. Often, store level employees are oblivious to the company priorities. The communication process at 7-Eleven typically filters down from top management, through middle management, and then to store level management. Breakdowns in communication occur in this process because some store level managers are not effective communicators.”