An analysis of the U.S. Army recruiting system and ways that it could be modified.
As the Army is trying to regard soldiers as customers instead of the old generation’s view, it is also trying to give better service to these customers. This paper looks at how the United States Army Recruiting Command’s recent web-based approach and the implementation of the Army Recruiting Information Support System is a part of this effort. It explains that not only has boosted recruitment, but also made the process more efficient. Since the successful implementation or ARISS, the Marine Corp, Air Force, and Navy have all followed suit respectively. It shows how ARISS allows recruiting personnel to bring their work with them in their mobile recruitment effort and also has allowed the number of personnel needed in the process of enlistment to be lowered.
“Standard Army Military Systems (STAMIS) is the “Army’s primary organization for developing and managing IT systems (Greenemeier, 2001, September 28). STAMIS mission is to provide effective, multi-functional, leading edge, global information solutions to guarantee information dominance across the operational spectrum (Defense Daily Network, 2001). One information system that STAMIS is responsible for is the Army Recruiting Information Support System (ARISS) (Defense Daily Network, 2001). In trying to save money and provide more efficient service, the government introduced programs like the ARISS system which are designed to operate more like a business than a governmental bureaucracy. ARISS gives the Army recruiters an automated system that allows them to sell, recruit and process the required documentation more efficiently with less error. The previous process was basically manual and required the recruiter to make contact with the prospective recruit, find out their interests and then make an appointment with the recruit to come into the Recruiting Station for further assessment and processing. (T.D. Briggs, personal communication, November 11, 2003). With the integration of ARISS, the recruiter can make an appointment with the prospective recruit wherever and whenever it’s convenient including home, school and work environments (T.D. Briggs, personal communication, November 11, 2003).