Then the first talkie in 1928 came along, Hollywood was already at the top of its game by the mid-1920s, and people didn’t see a reason to change things. So when Jack Warner, executive of Warner Bros, agreed to spend $10,000 to build a sound stage in 1927. Then when he changed his mind only a few moments later the sound stage was already under construction. Warner Brothers used Vitaphone by AT;T, and despite low box office expectations, a movie called The Jazz Singer, starring Al Jolson, was a total success. Although Jolson’s blackface act is highly offensive in modern day, when it first aired it was meant to be comical and sentimental. (“Silent Era, The”)