The founder of IKEA has created a business model and company culture that focuses on simplicity and attention to detail that helps to attract both consumers and employees. Consumers are brought in by the well designed, well crafted and low prices IKEA offers. ???????

Employees are attracted to the culture of entrepreneurial, frugality and hardworking. Employees are brought in at the ground level and are trained and get to experience each level on the company as they rise. This shared experience helps them form a bond and increase the attitude of working together to achieve. IKEA encourages problem solving and promotes employees that take the initiative to problem solve.

When expanding to different countries the company sends out is most experienced store managers to study and establish an approach for that country. This is very important as work cultures and attitude differ across the world. By doing this work beforehand it allows IKEA to get a grasp on how the work culture of the country operates and what they must to change that to fit the IKEA model.