The Creative Revolution in American Advertising in the 1960s

Explores the advertising industry’s approach to advertising in the 60s when it used the counterculture atmosphere to promote consumerism.

The counterculture symbolism of the 1960s was co-opted by business, particularly ad industry in order to unleash creativity in the industry. Like the counterculture, the ad industry defied conformism and homogeneity, but only to promote new consumerism. The counterculture challenged capitalist social order whereas using the same ideas the ad industry reinforced capitalist order.