Google’s mission statement is, “to organize the world’s information and make it universally accessible and useful.” Google’s business strategy is to earn revenue through targeted advertising while attracting internet users to its free search services. Google’s mission is related to the business strategy because Google decided that the needs of the users should come first and by offering high quality end user experience, the end user would spread the word that Google’s search services were not only simple but also innovated. By word of mouth the amount of end users grew, and more and more advertising companies wanted to advertise through Google.