Google’s mission is to organize the world’s information and make it universally accessible and useful. From their mission statement, Google came up with a business strategy that is to operate on a simple and innovative business model of attracting internet users to use its free search services like Google Maps, Google Earth, Google images etc. that Google doesn’t charge end users for using these technologies and by earning revenue from targeted advertising, Google developed two flagship programs AdWords and AdSense. AdWords makes it possible for the businesses to place their ads on Google and its associates at a nominal price of 25 cents per thousand impressions; whereas AdSense is for the advertising to particular users and also to share the revenue with associates. This strategy created a Win-Win situation for both advertisers and also the publishers; which increased the company’s revenue and also made Google the most sought after website to advertise. Google’s mission statement related with their business strategy by focusing on the needs of the user’s first through its search engine, that will provide an organized information and that will suit their needs. This will attract users to use the organization’s services that will led to a free promotion in which Google’s ultimately strategy.