Gianni Versace was an Italian fashion designer who brought vitality, art to an industry considered out of attached with street culture, and he was the talented fashion designers in the world. used were proof of why one could easily fall in love with his designs. Known for his tremendous contributions to fashion and style Gianni Versace has made a name for everyone to wear. He has created a fashion dynasty imprinted with a Versace vision. Every inch of his home, casa casuarina, an opulent, ocean-fronted Miami mansion, was covered in the Versace medusa head. He brought rock, art, sexuality, and brilliant uniqueness into concurrent fashion. Gianni Versace was an extremely powerful designer who had won a great number of nobles and awards. Because of his glamourous designs many celebrities were his fans. Versace nurtured a group of supermodels who plays an essential role in his fashion empire. Secondly, Gianni Versace s design principles are sexiness, luxury and detail, his design philosophy is representing the energy of human body. Thirdly, through the contrast and compare the designs of Gianni Versace, Giorgio Armani and Roberto Cavalli, it is clearly to see the similarities and differences between these Italian fashion hierarchs. In addition, it is impossible to avoid discussing the great influence Gianni Versace had on contemporary fashion and the reason his design is still relevance today which is the spirit of innovation and luxury.
Among the first-class fashion brands in Europe, Versace from Italy is undoubtedly an iconic flag which is emitting radiant and luxuriant sparkles. It presents the pioneering culture of contemporary fashion, interprets the full-bodied humanistic emotion from South Italy through a strong perception of aesthetic. The founder of the brand, Gianni Versace, dedicated his entire life into pursuing of the beauty of fashion, has been honored as one of the greatest fashion designers on the planet. At the very beginning, Gianni Versace s design did not cause a worldwide impact, until he met the famous American photographer, Richard Avedon who captured successful collections with innovative pictures of sultry male and female models interlocking their sprawling bodies. Versace s unique and stylish works began to appear on covers of world’s most famous fashion magazines. His extremely avant-garde artistic characteristics, attractive style of the Renaissance and imaginative patterns have gradually been accepted and appreciated by fashion insiders. He has won numerous awards such as Commendatory Della Republican Italians, Grande Medially de Vermeil de la Ville de Paris and the Maschera D’Argento prize for his huge professional contribution to the theatre, the most significant one is the much-coveted CFDA International Award which is known as the Oscar in fashion industry presented by the Council of Fashion Designers of Ame
Versace was born in Reggio Calibri, Italy on December 2, 1946. He has an older brother Santa, and a younger sister Donatella. He was the middle one of his family. His family was always his priority. His mother was a quality, talented dress maker who imported French designs for a local conservative, middle class client. Versace learned the fundamentals of fashion from his mother. He was raised in the world of design, learning his trade at the hands of a mother who ran her own dressmaking business. Versace studied architecture in college prematurely and began working as a designer and buyer at his mother’s dress making business. Gianni Versace has a compelling sense of himself as a spiritual being who is the searcher and a seeker of truth. Gianni’s life is devoted to investigations to the unknown and finding the answers to the mysterious of life. He enjoyed his fine mind, and is an analytical thinker, capable of great concentration and theoretical insight. He enjoyed research and putting the pieces of an intellectual puzzle together and once he has enough pieces in place, he was capable of highly creative insight and practical solutions to problems. He preferred to work all alone. He tends to be little adaptable and he has found it easy to fit into most social setup and vocational fields. There are no particular virtues that can cause an imbalance in Gianni’s personality and life, but he has to work hard and persistently to develop those special strengths that he desires to attain. Gianni was a gifted marketer of his own designs.
In 1978, with the help of his brother, Santo Versace, he founded the Gianni Versace company. He launched his first clothing line in Milan, Italy, in 1978. In 1989, Versace debuted his first couture collection. He continued to add to his fashion empire, expanding into home furnishings and perfumes. Throughout his career, Versace designed for such high-profile figures as Madonna, Princess Diana, Elton John and Tina Turner. The business was always a family affair, with his brother Santo and sister Donatella working for him. Gianni Versace became one of the top fashion designers of the 1980s and ’90s. He was shot and killed outside his home in South Beach, Florida, in 1997. Versace became known for his glamorous styles, producing a range of siren dresses that became his trademark. He often used innovative materials such as aluminum mesh or cutting-edge techniques like “neo-couture” laser technology to fuse leather and rubber. He designed clothes vivid colors, sexy cuts and bold prints which were showing simplicity. He didn’t believe in good taste and staff. Versace’s most famous innovation was chain mail called Orion in 1982. It became the signature of his outfits. He was very proud of his designs inspired by Greco-Roman art. It was the evident in the company’s logo. And also he loved for contemporary art. In 1982 he expanded this business into luxury housewares and jewelry and textiles for houses. In 1989 he expanded into Laute couture in the launch of atelier Versace the became a very known, popular fashion designer day by day. The head of Medusa was also a recurring image on many of his clothing items and accessories. He launched his first couture collection in 1989 and added two clothing lines, Versus and Instate, to his business in the ’90s.As far as his personal life is concerned, he was openly gay. Versace left D’Amico with a lot of money, more than 50 million lire. In addition to this, his boyfriend was allowed to reside in any of Gianni’s homes in America and Italy. However, in reality the case was a little different since Gianni’s family overtook his earnings. D’Amico then started his own business. Gianni loved his family, his nephews and nieces: Francesca, Antonio, Daniel and Allegra. He was very close to them and enjoyed spending time with his brother’s and sister’s children.
Gianni was involved in several of screen projects. as a designer as well as an actor. He was selected for acting in look in 1994, VH1 Fashion and Music Awards (movie) in 1995, Catwalk (documentary film) in 1996, and Spice World in 1997. Gianni designed costumes for A Life Less Ordinary, Ballet for Life and VH1 Fashion Awards in 1997; The Birdcage, Mad Dog Time, and Shakespeare Shorts in 1996; Judge Dredd, Magic of David Copperfield XVI: Unexplained Forces, Showgirls, and to Wong Foo, Thanks for Everything, Julie New mar in 1995; Kika, and Born Yesterday in 1993; Cin, and Once Upon a Crime in 1992; Vicenza di Natale in 1991; and several more. With a keen eye of talent, he has worked with top photographers such as Helmut Newton, Herb Kitts, Bruce Weber and Steven Merisel, and his favorite- Richard Avedon. He was created with creating the supermodel, by agreeing to pay high sums to Naomi Campbell, Cindy Crawford, Linda Evangelista and Christy Turkington. He was also a production designer. Less than or week before he was murdered, Versace held his final collection.
He met his life partner Antonio in 1982. He was a model. They were together until Versace’s murder. Before Versace’s death, he was diagnosed with an ear cancer. Versace was 50 years old when he was murdered outside his South Beach home in Miami, Florida, on July 15th 1997. The talented fashion designer was gunned down by 27-year-old spree killer Andrew Cunanan, who was found dead in a Miami Beach boathouse eight days later. Versace was survived by his longtime partner Antonio D’Amico. He leaves behind on $807 million business with 130 boutiques worldwide, work ranging from $30 00 dresses to $50 jeans to china. The name Versace continues to dominate pop culture and the fashion world 20 years after his death. He mixed happiness, memories, art, trends, and attached to the fashion. He was a great designer.
Followers of Gianni Versace have a wide range of identities from royal members to rock stars; glitterati such as Elton John, Madonna and Bon Jovi are devotees of him. He successfully combined great passion for art, high-level fashion design and top models he cultivated became one of the most energetic organizer and participant of international luxury fashion show. Tragically, at the peak of his life, Gianni Versace was shot dead in front of his mansion in Miami, Florida. The bullet terminated a romantic legend from Mediterranean. Pursuing of innovation, luxury and detail was always the design principles of Gianni Versace. If consumers found some garment which made them feel a blush with shame because of the bold luxury and fearless reveal, at the same time could not help themselves trying it on. That must be Versace s work, because the philosophy of Versace is: Don t destroy body s energy, do not. Versace s design combined classical and trendy spirit, wondering around between elegant and vulgar style. His works were symbol of avant-garde fashion which has extremely unique beauty, emphasized cheerful and sexy. The most glamorous ones are those presenting characteristic of the Renaissance which fulfilled with imagination at the same time. These patterns are beautiful, sexy, feminine and colorful, combine dramatic luxury, wearing comfort and body fitness. Speaking of classical, royal luxury is an essential element in his design, including graceful smooth lamellae, bright colorway, noble and luxurious fabric and bias-cut style. (Martin, 1997)