From gathering information from Marc’s Scenario about opening a gym, I think it’s not a very well thought out plan. The location Marc is considering would be very hard to attract costumers. In this area, there are video game rooms, fast food restaurants, a sports bar, sporting good store, a golf driving range and a bowing alley. All these surrounding businesses are a type of setting to attract families. Such as, video game rooms, fast food restaurants, and the bowling alley. The golf driving range and sports bars are to attract men yes but, I don’t think after playing golf all day they are going to want to try the gym out and after having a couple of beers either. Although, Marc could consult with the sporting good store and see if they would help promote his business. I think that Marc should keep his opens open and look for a better location to start his business.