Currently there are a few different quantities of choices for Chipotle show in the market, in any case it does not imply that if the market is inundated, new players will not enter. So there is a plausibility of new participants in this industry considering the cost expected to build up such business is not high and it is not troublesome for brands to infiltrate into the market. Brands like Chipotle will have preference over these new contestants in light of the sort of unwaveringness and brand image Altogether for new contestants to achieve that position it will take them some time. Although less barriers to entry in this market the threat of new competitors on Chipotle is still moderate.