Content Marketing
Content marketing is type of marketing that focused on create, publish and distribute content for targeted prospect or customers online. This type of marketing used by the company in order to attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility and engage an online community of users. The ultimate objective of content marketing is to drive profitable customer action. By implementing content marketing, company are able to gain a benefit of increasing their sales, saving in their promotion activities and getting a more loyal customer. By implementing content marketing, the company will frequently send the informative message that is relevant and valuable to the customer. By implementing content marketing, the company educating people so that they know, like and trust the company and do business with company. One of the example of content marketing is books. By selling a book a writer will be able market their other service to the customer. In this context, the book become a marketing tool for them. For example, Dr. Azizan Osman wrote many books on motivational and self-development. After reading his book, the reader is eager to attend his motivational seminar. Other type of content marketing is, Infographics that include graphic with information such as include statistics, charts, graphs, and other information. By subscribing to pinterest, the customer are exposed to many content marketing in the form of infographic by a big company like Adidas and BMW motor. Content marketing is important to a company because in order to make a sales the company must stimulate the need for the product and make their prospect customer and their target market aware about their product and services. To make the customer aware about the company and services and product we need to educate the customer about our services. We need to make the information available so that the customer can make a research on our product and make comparison with our competitor. This is where we implement the content marketing. By having a lot of information that display in informative and easy to digest manner, it is easy for the customer to make a consideration on what to buy and from which company. After all the stages, the customer will make a transaction of buying a product or services that they aware, and having information about that product. By implementing content marketing the company will be able to increase their sales and profit and at the same time create a loyal customer.