Business Scenario

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Business Scenario

Category : Articles

Having to relocate a profitable Urologist office to Ciudad Juarez, Chihuahua Mexico is going to be very challenging, and is going to take a lot of critical thinking. With all the extortions and brutal slayings totaling over 5,000 people killed in Mexico will be a challenging relocation. Strategic Planning is essential when relocating a business, in order for the transition to be smooth and successful.

Decisions in Paradise Business Scenario
When Dr. Hani first told me we were going to relocate our profitable urology clinic to Ciudad Juarez, Chihuahua Mexico, the first thing that came to my mind was the beautiful city of Ciudad Juarez I remember not to long ago, about 4 years ago to be exact. I started to day dream going back to beautiful places I had once visited in Ciudad Juarez. I remember visiting the National Museum of Anthropology which is considered one of the world??™s most inclusive ordinary history museums. I remember visiting the Plaza of Zocalo one of the largest plazas in the world, the Frida Kahlo Museum, the Dolores Olmedo Patino Museum, and I even went back as a child on my day dream, when my parents took us to visit the Chapultepec Park, a 1,600 acre bucolic park with a lot of fun activities. The relocating sounded very interesting in the beginning however, we had to come down to identifying the problem and do some critical thinking and research on Ciudad Juarez before relocating. Before we began searching on real estate, we wanted to know more about the city. We discovered that Juarez was formerly known as El Paso del Norte and the population is now 1.5 million people. There are four international ports of entry connecting Ciudad Juarez and El Paso, Texas, the Bridges included are the Bridge of Americas, Paso del Norte Bridge, Stanton Street Bridge, and Ysleta International Bridge That was very important for our business practice, because El Paso patient??™s would also be able to visit our new clinic in Ciudad Juarez if needed.
The Problem
The problem in Ciudad Juarez despite the beautiful city is the crime and drug cartel violence. In Ciudad Juarez alone there has been over 1,400 dead. The people in Juarez have had to change their daily living and routine chores due to the crime. Many residents stay home in the evening, and do not even hang out in their front yards due to being afraid of being kidnapped or hit by a stray bullet. Many business have closed due to all the extortions, and killing threats. The violence has caused a shortage in healthcare professionals creating over crowded hospitals and leaving many patients untreated in Ciudad Juarez. The situation of crime violence in Ciudad Juarez will certainly affect the business relocation.
Goals and Objectives
With this business relocation the objective is to provide quality healthcare to the needed residents of Ciudad Juarez. the organizations goal is to save as many lives possible with the medical knowledge given and technology provided. Many men in Ciudad Juarez have been diagnosed with prostate cancer and unfortunately have gone untreated due to financial status. In Juarez hospitals will not treat a patient without collecting payment first. This can be blamed on the poor leadership on the economy by the government.


Bowden, C.(2010). U.S.-Mexico war on drugs a failure. Retrieved May 13, 2010, from
Langdon, K.(2001). An Introduction to the Decision Making Process. Retrieved May 13, 2010,