Brazilian Marketing Plan
This paper describes the general and specific economic conditions in Brazil, the foreign trade and foreign investment outlooks for that country: Economics, foreign trade & investment outlook, market size, competition, product distribution and promotion.
It is the purpose of this plan to describe the general and specific economic conditions in Brazil, the foreign trade and foreign investment outlooks for that country, the need for a particular class of industrial machinery there, and to provide the basic outline of a plan to market this machinery there as an export market for a U.S. corporation.
The nation of Brazil is the largest single country in Latin America. Geographically it covers more than 41 percent of the combined Central and South American continent. In the last official census in 1979, Brazil’s population was 114.2 million, and estimates in the early 1980s revised that figure upwards to …