Advertising and the Social Construction of Beauty

Examines the advertising industry’s use of beautiful women to sell products and the way in which ads are designed to sell, not only products, but values to society.

This paper discusses advertising and beauty. Without doubt, advertising in our society today is very much connected to the social construction of beauty. This is clear when we observe how women are exploited for the sake of selling products. There are certain stereotypical portrayals of women in advertisements that make the sexism and social construction of beauty in our society transparently clear. These ads are designed to sell products as well as to send certain values to the culture.